Images in Lectures

Image Based Teaching Methods in Tourism Education Project
(Click here to find more)

Why use images in lectures and presentations?

In an age of extraordinary visual stimulation, higher education has remained remarkably text-bound and can appear dull to students compared to their normal world.

Tourism students, attracted to the subject by its promise to investigate place and space, can be disappointed by the lack of visual engagement and concentration on mainly text-centred teaching strategies. One of the main aims of IELIT project was to develop a Pedagogical Guide for the effective use of the digital image library.

• Why use images in lectures and presentations?
• How to use images in lectures
• How to use images in presentations
• How to use images in seminars
• How to use images in marketing tourism education

Research into the use and effects of illustrations in learning (e.g. Levie and Lentz, 1982) supports the case that images can strongly aid learning. Specific benefits include:

1. Images are readily stored in the long-term memory creating information as a coherent "chunk" or concept. (Erdelyi and Stein, 1981).
2. Images provoke a range of responses, but particularly imagination (Buzan, 1990). They are therefore generally more evocative than words, triggering associations, enhancing creative thinking and memory.
3. Users prefer material which is illustrated (Levie and Lentz, 1982) and regard it as being of higher quality.
4. The use of pictures with text with is particularly efficient in enhancing levels of comprehension (Levin 1989) and exceeds the power of text alone.
5. Images may help aid understanding and learning of concepts that are difficult to explain verbally (Myatt and Carter (1979).
6. Images are useful aids or for learners with a low degree of verbal understanding (Myatt and Carter (1979)
   
   A useful resource for those involved in hospitality, leisure, sport and tourism education is available through ALTIS. This service aims to provide a trusted source of selected, high quality Internet information for students, lecturers, researchers and practitioners in the areas of hospitality, leisure, sport and tourism. Altis is created by a core team of information specialists and subject experts based at the University of Birmingham, in partnership with key organisations throughout the UK.
   Practical tips of using images in lectures and presentations
7. Image Sample

Image Based Teaching Methods in Tourism Education Project
(Click here to find more)